✦ when confidence meets hair ✦ ✦ when confidence meets hair ✦ ✦ when confidence meets hair ✦ ✦ when confidence meets hair ✦

Understanding Hair Types

Learn how your hair type affects your routine and helps you choose the right products for stronger, healthier hair.

Straight Hair

Straight Hair

Straight hair reflects more light and often becomes oily faster. It benefits from lightweight products and regular cleansing.

Wavy Hair

Wavy Hair

Wavy hair sits between straight and curly hair. It needs hydration, soft definition, and gentle styling for best results.

Curly Hair

Curly Hair

Curly hair needs moisture retention, anti-frizz routines, and curl-friendly care to stay healthy and defined.

Coily Hair

Coily Hair

Coily hair is beautifully textured and delicate. Deep conditioning and protective styling are especially important.

How Your Hair Follicle Looks

Straight Follicle

Straight Hair

Your follicle is perfectly circular. It helps your hair grow straight and smooth like a slide.

Wavy Follicle

Wavy Hair

Your follicle is shaped like an oval. This makes your hair grow in soft, gentle waves.

Curly Follicle

Curly Hair

Your follicle is a flat oval. This shape makes your hair grow out in bouncy loops.

Coily Follicle

Coily Hair

Your follicle is very flat and skinny. It creates tiny springy curls that are full of life.